Developing organizational structures for international marketing

Ioan Cucu
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Ioan Cucu: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2002, vol. 2, 18-22

Abstract: International marketing represents marketing activities performed across national boundaries. The level of involvement in international marketing can range from casual exporting to globalization of markets. Although most firms adjust their marketing mixes for differences in target markets, some firms are able to standardize their marketing efforts worldwide

Keywords: marketing; boundaries; trading company; strategic alliances (search for similar items in EconPapers)
Date: 2002
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