Methods of evaluating performance in controlling marketing,activities

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Codruţa Dura: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2002, vol. 2, 75-81

Abstract: There are specific methods for assessing and improving the effectiveness of a marketing strategy. A marketer should state in the marketing plan what a marketing strategy is supposed to accomplish. These statements should set forth performance standards, which usually are stated in terms of profits, sales, or costs

Keywords: marketing control process; sales analysis (search for similar items in EconPapers)
Date: 2002
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