The implications of the services characteristics on the marketing activity

Monica Paula Flităr
Additional contact information
Monica Paula Flităr: German University of Sibiu, Romania

Annals of the University of Petrosani, Economics, 2002, vol. 2, 87-91

Abstract: This paper tries to reveal the importance of marketing in the service economy, to identify the characteristics of services and their impact (influences) on the marketers’ activity. Services tend to be different from goods in several ways. First, they are largely intangible. Services generally are produced and marketed simultaneously, making the two processes inseparable. Customers tend to be heavily involved in the production and marketing of services. The quality of services tends to vary more than the quality of goods. Services are perishable; that is, if a service is not used when it is offered, than it cannot be used at all. Distribution chanells for services differ more widely than they do for goods. Finally, the relationship between buyer and seller of a service is usually thought of in terms of a client relationship – one that is personalized and ongoing

Keywords: intangibility; inseparability; involvement of the customer; variability of quality; client relationship; perishability (search for similar items in EconPapers)
Date: 2002
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.upet.ro/annals/pdf/Annals-2002.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:2:y:2002:p:87-91

Access Statistics for this article

More articles in Annals of the University of Petrosani, Economics from University of Petrosani, Romania
Bibliographic data for series maintained by Imola Driga ().