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The elaboration of a marketing plan regarding infrastructure modernisation of Parâng touristic area

Ioan Cucu and Codruta Dura ()
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Ioan Cucu: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2003, vol. 3, 41-46

Abstract: Supplying the various forms of accommodation from Parang touristic area with water is a major problem and its settlement depends on the possibility of exploiting 10the existing potential. The advertising procedures for the services granted through this project are part of the strategy for promoting tourism in Parang Mountains. Allowing for the involvement of local authorities (the City Hall) in initiating and eventually in the running of this programme, the main axis of the promotion will be based on public relations

Keywords: infrastructure modernization; SWOT analysis; target group; direct and indirect beneficiary; marketing plan; promotional mix; public relations; advertising instruments (search for similar items in EconPapers)
Date: 2003
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