Current trends in social responsibility and ethical standards in services marketing

Monica Paula Flităr
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Monica Paula Flităr: „Romanian-German” University of Sibiu, Romania

Annals of the University of Petrosani, Economics, 2004, vol. 4, 89-94

Abstract: Services organizations are part of society and therefore must be concerned about societal issues such as ethical, responsible behavior toward people and the environment and sensitivity to the diversity of people in the marketing environment. This view of the services organizations can be beneficial to the marketing effort. Our paper focus on the services organization’s accountability to society, especially to the communities in which it operates and to the environment in the ecological sense, ethical issues regarding each element of the marketing mix for services, trend toward increased ethical awareness.

Keywords: accountability to society; community relations; positive image in the community; „green” pricing; „green” channel strategy; „green” communication; code of ethics; ethics dilemma. (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:4:y:2004:p:89-94

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