Cybermarketing and Business Performance in the Informational Society

Monica Paula Flităr
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Monica Paula Flităr: “Romanian-German” University of Sibiu, Romania

Annals of the University of Petrosani, Economics, 2005, vol. 5, 129-134

Abstract: This paper tries to reveal the effects of the actual information society on services marketing in general, to clarify the cybermarketing concept (that interferes marketing and information technology), its premises and its possible advantages for the services organizations.

Keywords: cybermarketing; information society; direct marketing; information technology; marketing know-how; on-line publicity; targeting; tailoring (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:5:y:2005:p:129-134

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