The Role of Strategy, Coordination and Global Financing in Tourism

Ramona Gruescu, Roxana Nanu and Gheorghe Pîrvu
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Ramona Gruescu: University of Craiova, Romania
Roxana Nanu: University of Craiova, Romania
Gheorghe Pîrvu: University of Craiova, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 1, 325-334

Abstract: This paper focus on developing the essential components of the global tourism product so that the destination can start functioning as a viable tourism attraction as soon as possible. These priorities should be chosen carefully, so that some alternative options and attractions can be left for later. Not only this allows the strategy and product to be finalized in their functioning, but it also offers elements for keeping the destination dynamic and interesting in the subsequent stages of development. Tourism studies are the most suitable method to achieve progress, but they are expensive and must be used in conjunction with other monitoring techniques, such as performance tests or maintaining indicators. These are significant for finding the measurable parameters which help to determine the impact the tourism has on the designated area. They can indicate whether the positive effects could be foreseen or not, or even if there are unexpected indicators of negative impact.

Keywords: performance; coordination; strategy; tourism product; attraction (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:9:i:1:y:2009:p:325-334

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