The Importance of the Web Technologies During the Communication Process between a Company and its Clients

Naiana Ţarcă, Vatuiu Teodora () and Adela Popa
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Naiana Ţarcă: University of Oradea, Romania
Adela Popa: University of Oradea, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 2, 307-312

Abstract: In order to face the new market environment which is in constant change, the company must place the customer in the centre of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business relationships with the same customers. The integration of Web technologies has an important place into the process of accomplishing companies’ objectives to increase the competitiveness degree on the market by generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients, and this leads, finally, to a constant adaptation of the company’s offer to the continuously changing customers’ requests.

Keywords: client-oriented marketing; website; customer relationship management; performance through quality; centralized databases (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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Working Paper: The importance of the Web technologies during the communication process between a company and its clients (2009)
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