“Actions Speak Louder than Words” - Body Language in Business Communication

Gabriela Dumbravă and Adriana Koronka
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Gabriela Dumbravă: University of Petroşani, Romania
Adriana Koronka: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 3, 249-254

Abstract: The paper starts from two premises, namely that business communication is a specific form of human interaction, and 70% of our communication is non – verbal. Therefore, relying on the latest findings in the field, our research deals with such basic elements of non – verbal communication as the use of interpersonal space and body language in order to prove their value as social cues, interpretable on the level of the collective unconscious and capable of enhancing or undermining the verbal message.

Keywords: business communication; non-verbal communication; social cues; body language; interpersonal space (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:9:i:3:y:2009:p:249-254

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