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Using the Experiment Method in Business-to-Business Marketing

Codruta Dura () and Monica Leba
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Monica Leba: University of Petroşani, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 3, 261-268

Abstract: The concept of industrial marketing is circumscribed around an explosive development which has influenced the specialization and the differentiation of the science of marketing, through extending its applicability to various fields of activities. If on conceptual level, marketing can be used in relation with any type of market – industrial or consumer – the methods of implementing the elements of the marketing process can be very different. The marketing experiment is dwelt upon in this paper both from a theoretic point of view and from the point of view of its practical applicability; the second approach is based on creating and solving a study case using the method of projecting the marketing experiment with the help of random blocks.

Keywords: industrial marketing; marketing experiment; marketing variables; observing units; experimental treatment; experimental factor; random blocks; experimental error (search for similar items in EconPapers)
Date: 2009
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