Using the Experiment Method in Business-to-Business Marketing
Codruta Dura () and
Additional contact information
Monica Leba: University of Petroşani, Romania
Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 3, 261-268
The concept of industrial marketing is circumscribed around an explosive development which has influenced the specialization and the differentiation of the science of marketing, through extending its applicability to various fields of activities. If on conceptual level, marketing can be used in relation with any type of market – industrial or consumer – the methods of implementing the elements of the marketing process can be very different. The marketing experiment is dwelt upon in this paper both from a theoretic point of view and from the point of view of its practical applicability; the second approach is based on creating and solving a study case using the method of projecting the marketing experiment with the help of random blocks.
Keywords: industrial marketing; marketing experiment; marketing variables; observing units; experimental treatment; experimental factor; random blocks; experimental error (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:9:i:3:y:2009:p:261-268
Access Statistics for this article
More articles in Annals of the University of Petrosani, Economics from University of Petrosani, Romania
Bibliographic data for series maintained by Imola Driga ().