Usage of Direct Marketing Research in Establishing the Attractiveness of Mamaia Resort amongst Tourists

Daniela Simona Nenciu and Mirela Secară
Additional contact information
Daniela Simona Nenciu: “Dimitrie Cantemir” Christian University of Bucharest, Romania
Mirela Secară: “Dimitrie Cantemir” Christian University of Bucharest, Romania

Annals of the University of Petrosani, Economics, 2009, vol. 9, issue 4, 99-104

Abstract: The entrepreneurs of the seaside Romanian tourism should display a real interest in direct marketing researches which can supply precious information in orienting them towards the choice and implementation of marketing strategies in order to win once more the lost tourist’s markets. Direct research offers a more complete image onto the researched phenomena, consisting of the direct gathering of information from the tourists arrived on the Romanian seaside, in this case, Mamaia resort.

Keywords: research; services; tourist’s products; seaside; strategies (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://upet.ro/annals/economics/pdf/2009/20090412.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pet:annals:v:9:i:4:y:2009:p:99-104

Access Statistics for this article

More articles in Annals of the University of Petrosani, Economics from University of Petrosani, Romania
Bibliographic data for series maintained by Imola Driga ().