Jan Egem: Knowledge of Customer Data and Their Integration in Marketing

Jan Egem: Znalost zákaznických dat a jejich propojování v marketingu

Stanislava Mildeová and Zdeněk Smutný

Acta Informatica Pragensia, 2014, vol. 2014, issue 2, 219-221

Abstract: Interview with Jan Egem, director of KBMG CEE (part of a global group WPP), that deals with corporate marketing solution that is based on the knowledge gained from the data. Other activities include web analytics, optimization and monetization. Jan Egem graduated from the University of Economics in Prague and also worked for several years in a similarly focused company Wunderman.

Keywords: Interview; Trends; Marketing Intelligence; Rozhovor; trendy (search for similar items in EconPapers)
Date: 2014
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DOI: 10.18267/j.aip.50

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