Fundraising Methods and Tools According to Donors

Způsoby a nástroje fundraisingu podle donátorů

Pavlína Köhler

Český finanční a účetní časopis, 2014, vol. 2014, issue 2, 152-161

Abstract: Nonprofit nongovernmental organizations are important areas of the economy. Fundraising is closely related to the activities of NGOs in providing the financial resources for its functioning. The aim of this paper is an overview of possible ways to create a fundraising tool that organizations use, or may use to obtain funds from various donors. The list is processed through the analysis of literary sources, websites and other information sources, and includes two dozen different ways to reach donors from a personal letter, through public subscription, to the lottery. The second sub-objective was to evaluate the use of fundraising methods of three Czech NGOs by analysis of their websites and annual reports. SOS Children's Villages and Civil Society Development Foundation is used primarily by the different instruments in public collections to fundraising, while The Magdaléna, p. b. o. is an organization primarily using grant applications.

Keywords: NGO; Public collection; Individual donators; Nestátní nezisková organizace; Veřejná sbírka; Individuální dárce (search for similar items in EconPapers)
JEL-codes: L31 (search for similar items in EconPapers)
Date: 2014
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DOI: 10.18267/j.cfuc.403

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