Příspěvek k pojetí a využití aktuální a potenciální konkurence v podnikovém marketingu

A contribution to the concept and use of topical and potential competition in a company marketing

Václav Malý

Politická ekonomie, 2001, vol. 2001, issue 6

Abstract: In this article is described a relative separated area within the framework of investigating individual behavior of competitors on the selling market of goods and services. The first part deals with the specification of the circle of competitors (criterions of specification), where too narrow, respectively too wide, specification of competitors is described, as well as their negative consequences for company activity. The difference is made between a topical and a potential competition. Main approaches to identification of topical competition are described, namely state economic ones and company ones. The second part deals with the identification of potential competitors. It gives us information about identification and specification of these competitors and about interconnected risks. Finally, the approaches that have been used to this category of competitors are criticized.

Keywords: behavior of competition; topic and potential competition; relevant competition (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

Downloads: (external link)
http://polek.vse.cz/doi/10.18267/j.polek.342.html (text/html)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prg:jnlpol:v:2001:y:2001:i:6:id:342

Ordering information: This journal article can be ordered from
Redakce Politické ekonomie, Vysoká škola ekonomická, nám. W. Churchilla 4, 130 67 Praha 3
http://polek.vse.cz

DOI: 10.18267/j.polek.342

Access Statistics for this article

Politická ekonomie is currently edited by Jiřina Bulisová

More articles in Politická ekonomie from Prague University of Economics and Business Contact information at EDIRC.
Bibliographic data for series maintained by Stanislav Vojir ().