Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data

Mathieu Lambotte (), Stéphane De Cara and Valentin Bellassen
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Mathieu Lambotte: UMR CESAER, INRA, AgroSup Dijon, Université Bourgogne Franche-Comté, 21000 Dijon, France
Valentin Bellassen: UMR CESAER, INRA, AgroSup Dijon, Université Bourgogne Franche-Comté, 21000 Dijon, France

Review of Agricultural, Food and Environmental Studies, 2020, vol. 101, issue 1, 147-172

Abstract: The aim of this study is to analyze the behavior of French consumers with respect to food products under various quality labels (organic, label rouge, and geographical indications). In particular, we investigate if consumers who purchase once a product under a given label tend to purchase a large fraction of this product (and other products) under the same label. Using a large scanner database, the regularity of quality-food consumption is analyzed through the relative frequency of conventional and quality purchases. The respective roles in regular consumption of product attributes, availability, and household characteristics are then examined using a random utility model. Regular organic consumers purchase around 28% of the organic market value, with variations depending on products. We find that product attributes are more related to regular organic behavior than household characteristics. In particular, product availability and product family (vegetables, eggs, milk, etc.) play a key role whereas lowprice organic products are not associated with more regular consumption. Acknowledging the existence of regularity in organic consumption and understanding its variation between product categories should lead public policies to more often target specific products in order to develop quality-food consumption.

Keywords: Quality; food; .; Consumption; behavior; .; Organic; .; Regularity; .; Lancaster (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Related works:
Journal Article: Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data (2020)
Journal Article: Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data (2020)
Working Paper: Once a quality-food consumer, always a quality-food consumer? Consumption patterns of organic, label rouge, and geographical indications in French scanner data (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:rae:jouraf:v:101:y:2020:i:1:p:147-172

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