Reseach on Certain aspect of PR function in Serbian companies

Milan Nikolic, Dejan Djordjevic and Dragan Ćoćkalo

Journal of East European Management Studies, 2007, vol. 12, issue 2, 152 - 173

Abstract: The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis.

Keywords: Communication; PR managers; research; results; analyses; Serbia (search for similar items in EconPapers)
JEL-codes: M14 P20 P31 (search for similar items in EconPapers)
Date: 2007
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