Polish nightclubs and bars: Management insights into what customers really want

Heather Skinner, Krzysytof Kubacki, Scott Parfitt and Gloria Moss

Journal of East European Management Studies, 2008, vol. 13, issue 2, 154 - 169

Abstract: This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

Keywords: Servicescape; nightclubs; bars; customer attitudes; students (search for similar items in EconPapers)
JEL-codes: L82 M13 M20 P31 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (3)

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