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Antecedents of Strategic Orientations in Romanian SMEs: An Institutional Framing Perspective

Oana Catalina Iederan, Petru Lucian Curseu, Patrick A. M. Vermeulen and Jac L. A. Geurts

Journal of East European Management Studies, 2013, vol. 18, issue 3, 368-408

Abstract: Using data from 325 Romanian SMEs, we test the joint effect of perceived opportunities and threats in a situation of macro institutional change on strategic orientations. Our findings show that perceived threats moderate the impact of perceived opportunities on SMEs strategic orientation in such a way that perceived threats increase the positive association between perceived opportunities and the prospector strategic orientation, as well as the negative association between perceived opportunities and the defender strategic orientation. Implications of current findings for the framing perspective in institutional theory are also discussed and directions for future research are drawn.

Keywords: institutional change; threats and opportunities; Romania; entrepreneurial cognition; strategic orientations (search for similar items in EconPapers)
JEL-codes: L10 L20 L26 P20 P31 (search for similar items in EconPapers)
Date: 2013
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