Die Implementierung wertefundierter nordamerikanischer Verhaltenskodices in deutschen und franzoesischen Tochtergesellschaften. Eine vergleichende Fallstudie (The Implementation of US American Value Infused Codes of Conducts in French and German Subsidiaries: A Comparative Case Study)

Christoph I. Barmeyer and Eric Davoine

Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, 2011, vol. 25, issue 1, 5-27

Abstract: Viele nordamerikanische multinationale Unternehmen versuchen, standardisierte Verhaltenskodices in ihren europaeischen Tochtergesellschaften zu implementieren, um Verhaltenweisen zu kontrollieren und um eine homogene Unternehmenskultur zu entwickeln. Durch die starke nordamerikanische Wertefundierung dieses Instruments kann die Implementierung auf Widerstaende stossen, die sich institutionell, kulturell oder mikropolitisch erklaeren lassen. Ziel dieses Beitrags ist es, die Akteurswahrnehmungen und -reaktionen in den Tochtergesellschaften zu analysieren, und die damit verbundenen Kontextfaktoren aufzuzeigen. Auf der Basis eines institutionalistischen Bezugsrahmens und anhand einer exemplarischen Fallstudie werden diese Einflussfaktoren in einem deutschen und in einem franzoesischen Kontext vergleichend untersucht. (Many American multinational companies are trying to implement systematically standardized codes of conduct in their European subsidiaries in order to control employee behavior and to develop a homogeneous corporate culture. Due to a contextual US-American influence, the implementation of this strong value-infused management tool can lead to resistance which can be explained by institutional, cultural or strategic contexts. The goal of this contribution is to analyze the divergent perceptions and reactions of the managers within the European subsidiaries and to identify different context factors which play a role in the resistance. Based on a comparative institutionalist framework, an exemplary case study underlines these context factors within the German and French subsidiaries of a US-American multinational company.)

Keywords: international transfer; code of conducts; value infused practices; country-of-origin effect; intercultural management (search for similar items in EconPapers)
JEL-codes: M12 M14 M16 M54 (search for similar items in EconPapers)
Date: 2011
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