Work life balance up in the air – Does gender make a difference between female and male international business travelers?

Iris Kollinger-Santer and Iris C. Fischlmayr

Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, 2013, vol. 27, issue 3, 195-223

Abstract: Due to the intensifying 'war for talent', companies are increasingly looking to position themselves as attractive employers. They are also increasingly communicating their global talent management (GTM) programs through their websites and job advertisements. However, to date, there is a dearth of research as to whether the presence of GTM programs increase the attractiveness of companies for talent, and to what extent this effect is shaped by the contents of GTM programs and the cultural background of talented individuals. This paper seeks to overcome these deficits by presenting an experimental investigation of the influence of GTM programs on employer attractiveness and how this is moderated by culture. It shows that employer attractiveness is not influenced by GTM programs per se, but rather by the contents of GTM programs and the cultural background of talented individuals.

Keywords: international business travelers; gender differences; grounded theory method; qualitative research; work-life balance (search for similar items in EconPapers)
JEL-codes: M12 M16 (search for similar items in EconPapers)
Date: 2013
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