Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence

Ioan Matei Purcarea

Romanian Distribution Committee Magazine, 2025, vol. 16, issue 3, 37-44

Abstract: We are noticing Chief Marketing Officers’ significant behavioral shifts within unpredictable business environment’s complexities, blending human and technology-enabled capabilities. Also, we are observing websites’ optimization, mobile-first channels’ prioritization, ensuring offerings’ expansion for budget-conscious buyers, and delivering valuable results by quickly going from ideation to analysis while advancing on the path to improved phygital shopping. There is no doubt about the rising AI usage for knowledge management, ensuring artificial and human knowledge integration, and measuring knowledge vulnerabilities to avoid risks’ appearance, and taking full advantage of AI technologies. New research findings revealed the importance of readiness and metaknowledge for human-technology synergies’ emergence, and AI marketing effective creation by various factors’ new dimensional framework helping marketers including with new technologies’ integration to intensify personalization, while focusing on earning consumers’ attention.

Keywords: Chief Marketing Officers; Behavioral Shifts; Websites’ Optimization, Mobile-first Channels’ Prioritization; Rising AI Usage for Knowledge Management; Human-Technology Synergies’ Emergence (search for similar items in EconPapers)
JEL-codes: D83 L21 L81 M21 M31 M37 O31 O32 O33 (search for similar items in EconPapers)
Date: 2025
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