The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain
Romanian Economic Journal, 2007, vol. 10, issue 25bis, 29-48
While in Romania retailing is in the growth stage, in the mature market economies of Europe, it is facing fewer development opportunities within the countries of origin. Fierce competition, more demanding customers, higher expectations, increasing pressure on prices are the common shades of the retailing landscape of these countries. Consequently, retailers have focused on the concentration and internationalization of their activities, supply chain efficiency and effectiveness, marketing strategies, prices and alliances. Among the strategies devised by the major retail players of Europe range the international alliances in the supply chain, under the form of buying groups. The paper aims to bring to light some of the major buying groups existing in Europe and to analyze their role and effects in the filed of marketing and supply chain.
Keywords: retailing; alliances; European Union (search for similar items in EconPapers)
JEL-codes: D74 F18 F23 M20 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:10:y:2007:i:25bis:p:29-48
Access Statistics for this article
Romanian Economic Journal is currently edited by Ioan Popa, PhD
More articles in Romanian Economic Journal from Department of International Business and Economics from the Academy of Economic Studies Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Radu Lupu ().