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Details about Carmen Balan

Workplace:Facultatea de Marketing (Faculty of Marketing), Academia de Studii Economice din Bucureşti (Bucharest Academy of Economic Studies), (more information at EDIRC)

Access statistics for papers by Carmen Balan.

Last updated 2020-07-05. Update your information in the RePEc Author Service.

Short-id: pba569


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Journal Articles

2017

  1. Does brand posting behaviour influence follower engagement on Instagram?
    Proceedings of the International Conference on Business Excellence, 2017, 11, (1), 687-697 Downloads
  2. Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?
    Journal of Emerging Trends in Marketing and Management, 2017, 1, (1), 67-76 Downloads
  3. NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER
    CBU International Conference Proceedings, 2017, 5, 13-18 Downloads

2016

  1. Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?
    Journal of Emerging Trends in Marketing and Management, 2016, 1, (1), 247-258 Downloads
  2. Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
    International Conference on Marketing and Business Development Journal, 2016, 2, (1), 243-255 Downloads

2015

  1. Marketing Trends in the Online Retailing of Books in Romania
    International Conference on Marketing and Business Development Journal, 2015, 1, (1), 218-226 Downloads

2014

  1. Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
    The AMFITEATRU ECONOMIC journal, 2014, 16, (36), 452 Downloads

2012

  1. Insights into the Development of the Market of Mobile Marketing Services in Romania
    The AMFITEATRU ECONOMIC journal, 2012, 14, (Special No. 6), 786-801 Downloads View citations (1)

2011

  1. Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
    The AMFITEATRU ECONOMIC journal, 2011, 13, (30), 464-481 Downloads View citations (2)

2010

  1. Alternative Dispute Resolution through Mediation in Romanian Retail Banking
    The AMFITEATRU ECONOMIC journal, 2010, 12, (28), 504-518 Downloads
  2. Carbon-Footprint Policy Of The Top Ten Global Retailers: Contribution To Sustainable Development
    The AMFITEATRU ECONOMIC journal, 2010, 12, (27), 52-65 Downloads View citations (1)

2009

  1. Major Change in the Quality Management of the Qualitative Market Research
    The AMFITEATRU ECONOMIC journal, 2009, 11, (26), 314-322 Downloads

2008

  1. The effects of the lack of coordination within the supply chain
    The AMFITEATRU ECONOMIC journal, 2008, 10, (24), 26-40 Downloads View citations (3)

2007

  1. Necessary Mutations in the Marketing Occupations Classification in Romania
    Management & Marketing, 2007, 2, (1) Downloads
  2. Quality assurance in the case of training programs designed and implemented in cooperation with the business environment)
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 18-23 Downloads
  3. The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain
    Romanian Economic Journal, 2007, 10, (25bis), 29-48 Downloads View citations (2)

2006

  1. CATI: Telephone Interviewing Technique
    Management & Marketing, 2006, 1, (1) Downloads
 
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