Details about Carmen Balan

Access statistics for papers by Carmen Balan.

Last updated 2021-04-08. Update your information in the RePEc Author Service.

Short-id: pba569

Journal Articles

2020

1. How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review
   Sustainability, 2020, 13, (1), 1-25

2017

2. Does brand posting behaviour influence follower engagement on Instagram?
   Proceedings of the International Conference on Business Excellence, 2017, 11, (1), 687-697
3. Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?
   Journal of Emerging Trends in Marketing and Management, 2017, 1, (1), 67-76
4. NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER
   CBU International Conference Proceedings, 2017, 5, 13-18

2016

5. Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?
   Journal of Emerging Trends in Marketing and Management, 2016, 1, (1), 247-258
6. Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
   International Conference on Marketing and Business Development Journal, 2016, 2, (1), 243-255

2015

7. Marketing Trends in the Online Retailing of Books in Romania
   International Conference on Marketing and Business Development Journal, 2015, 1, (1), 218-226

2014

8. Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
   The AMFITEATRU ECONOMIC journal, 2014, 16, (36), 452

2012

9. Insights into the Development of the Market of Mobile Marketing Services in Romania
   The AMFITEATRU ECONOMIC journal, 2012, 14, (Special No. 6), 786-801 View citations (1)

2011

10. Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
    The AMFITEATRU ECONOMIC journal, 2011, 13, (30), 464-481 View citations (2)

2010

11. Alternative Dispute Resolution through Mediation in Romanian Retail Banking
    The AMFITEATRU ECONOMIC journal, 2010, 12, (28), 504-518
12. Carbon-Footprint Policy Of The Top Ten Global Retailers: Contribution To Sustainable Development
    The AMFITEATRU ECONOMIC journal, 2010, 12, (27), 52-65 View citations (2)

2009

13. Major Change in the Quality Management of the Qualitative Market Research
    The AMFITEATRU ECONOMIC journal, 2009, 11, (26), 314-322

2008

14. The effects of the lack of coordination within the supply chain
    The AMFITEATRU ECONOMIC journal, 2008, 10, (24), 26-40 View citations (3)

2007

15. Necessary Mutations in the Marketing Occupations Classification in Romania
    Management & Marketing, 2007, 2, (1)
16. Quality assurance in the case of training programs designed and implemented in cooperation with the business environment)
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 18-23
17. The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain
    Romanian Economic Journal, 2007, 10, (25bis), 29-48 View citations (2)

2006

18. CATI: Telephone Interviewing Technique
    Management & Marketing, 2006, 1, (1)

Chapters

2019

1. Internet of Things in Transportation: Game Changer in the Supply Chains
   Springer