Non-Verbal Communication Means in the Contemporary Art

Svitlana Derkach, Myroslava Melnyk, Volodymyr Fisher, Volodymyr Moiseienko and Tetiana Sovhyra

Studies in Media and Communication, 2022, vol. 10, issue 1, 1-8

Abstract: The relevance of this work is due to the significant spread of various concepts on the basic ways of generating diverse, modern shows of the entertainment genre with a wide range of non-verbal means of communication. Non-verbal communication means serve as mediators in art but due to the fact that in contemporary art, the communication between the audience and the author is not sufficiently arranged, there are gaps in the information message perceiving. The authors aimed to study the communication barriers related to non-verbal communication means, as well as to find the solutions for the problems that arise in this context. The following methods were used- analysis and synthesis, comparison, descriptive method, method of abstraction. Trends in cooperation developing between the authors and the subjects of receiving information were identified. The psychological and social researches’ data on the different signals impact on the information receiving efficiency were analyzed. Features and characteristics of the non-verbal communication means, their relationships, similarities and differences were identified. As a result of the research, the basic concepts of creating a show in the XXI century with the involvement of non-verbal communication, their effectiveness in the development of the industry at this stage, as well as possible directions for future development were described.

Date: 2022
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