Cyber-Theater as Another Dimension of Communication in Contemporary Performing Arts

Maryna Grynyshyna, Nina Gusakova, Mykola Boklan, Victoria Strelchuk and Iryna Ivaschenko

Studies in Media and Communication, 2022, vol. 10, issue 2, 346-355

Abstract: The relevance of this study is due to the expansion of various concepts of cyber-theater in the contemporary performing arts. The examples of the stage embodiment of cyber-drama and digital-performances prove that each stage work raises extraordinary artistic issues, and each technological innovation is accompanied by the emergence of the new audience opportunities and competencies. However, due to the fact that communication between the creators of the super-modern stage content and the ordinary viewers currently isn’t sufficiently arranged, there are gaps in the perception of the artistic messages, difficulties with the audience’s empathy for the events and actors of cyber-drama and digital-performance. The authors aimed to explore the communication barriers associated with cyber-theater performances and to present ways to solve problems in this context. The following methods were used- complex analysis and synthesis, comparative and descriptive methods, technique of communicative approach. Peculiarities of creating cyber-drama and organization of digital-performance are revealed, similarity, difference and interdependence of their means of expression are characterized. The tendencies of further development of cyber-theater and cooperation between its creators and the audience are determined. Various studies in the field of creative industry on the impact of the effectiveness of the audience’s perception of cyber-theater performance are analyzed. As the results of the research, the emblematic digital-performances of the 2010s are described, the effectiveness of various artistic proposals at this stage and possible directions for further development of the industry are determined.

Date: 2022
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