The Development of New Thinking as a Consequence of the Influence of Screen Culture

Mykhailo Barnych, Serhii Petrenko, Tetiana Nechaienko, Oleksandr Kovsh and Hanna Saminina

Studies in Media and Communication, 2022, vol. 10, issue 3, 55-62

Abstract: The relevance of this paper lies in the increasingly global impact of screen culture on both social, political, cultural, and everyday aspects of social life. The purpose of the paper is a concise, structured, clear review of the subject of the influence of screen culture on the development of new social thinking, considering the concepts of “screen culture†, “influence†, the development of cinema and its use, and describing the interaction between them and the consequences of this interaction. In the process of writing this paper, theoretical methods of scientific cognition were used. Using the method of abstraction from the perspective of a general subject area, separate concepts were identified from the research. Using the synthesis method, the collected material was structured and combined into a scheme acceptable for research. Therewith, using the analytical method, the features, properties of these features, and the mutual influence and relationship between them were distinguished. To form many conclusions of the work, the method of analogies was also used since individual concepts and the general subject of the paper were considered, including in the context of global processes of changing the style and ways of thinking of humanity under the influence of digital technologies. Methods of description and generalisation helped to form the final part of the paper during the establishment of general properties and features of objects of study. As a result of writing the paper, the concepts of “screen culture†, the causes, process, and consequences of changing the thinking of a modern person and their mutual influence, as well as the results of this interaction in the conditions of a new digital reality and the transition of the developed part of the world to a new technological level of human development were described concisely, rather limited, but in a meaningful and structured way. This paper and the materials based on which it was written can be useful for teachers and students studying the field of journalism, political science, psychology, as well as a short introductory discourse for specialists or students of political strategists, speechwriters, and a wide range of interested readers.

Date: 2022
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