“People on TikTok aren’t afraid to share storiesâ€: Examining College Students’ Perceptions Regarding Self-Disclosure Behaviors on TikTok

Sydney Elaine Brammer, Ryan J. Martinez and Narissra Maria Punyanunt-Carter

Studies in Media and Communication, 2023, vol. 11, issue 1, 77-86

Abstract: This study is an investigation into undergraduate students’ (N = 256) use of TikTok and perceptions surrounding self-disclosure on the social media platform. Online survey responses regarding mood management theory, uses and gratifications theory, and self-perception were used to identify some of the reasons that users may self-disclose on the platform. Further, the impacts of self-disclosure on self-esteem, belonging, and self-validation were assessed. Implications point to a need for a more comprehensive look at platform use as it affects the self, the self as seen by others, and how self-disclosure impacts important perceptions of worth and wellbeing.

Date: 2023
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