A Case Study of the Ritual Space Construction of the Chinese Festival Series Program

Ya Lei, Hani Salwah Yaakup, Nurul Ain Mohd Hasan, Sharifah Sofiah Syed Zainudin and Na Xu

Studies in Media and Communication, 2023, vol. 11, issue 6, 134-146

Abstract: TV festival gala is one important form of ritual communication of traditional Chinese festivals. The Chinese Festival Series Program innovate the ritual construction path of the program while maintaining the sense of ritual of the traditional festival galas, making the Chinese Festival Series Program a representative work of Chinese festival galas in recent years. This study aims to explore the ritual space construction of the Chinese Festival Series Program. It adopted the case study approach by taking Chinese Festival Series Program as the research object, and analyzed the text of the programs mainly from the physical space, media space, narrative space and the associated space of history and reality. The analysis results demonstrated that breaking the single physical space and building diverse scenes can make the narrative more hierarchical, and allow the audiences to experience a more realistic program space. The addition of new technology also brings richness to the narrative space. The convenient interactivity of the new media platform creates an exclusive media interaction space for the audiences. Through the ritual space construction, the Chinese Festival Series Program associate the past space with the present space, allowing the audiences to develop memory-related activities in the ritual space.

Date: 2023
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