Assessing Instagram Addiction and Social Media Dependency among Young Adults in Karnataka

Lijo P Thomas, Ritesh Chaudhary, Juby Thomas and Vishnu Achutha Menon

Studies in Media and Communication, 2023, vol. 11, issue 6, 72-79

Abstract: This research paper investigates the extent and seriousness of Instagram addiction and social media dependency among young adults in Karnataka, India. The study utilized a cross-sectional survey design and collected data from 511 participants aged 18 to 25 years. To assess social media addiction and Instagram addiction, the researchers employed the Social Media Dependency Scale (SMDS) and The Instagram Addiction Scale (TIAS) respectively. Data analysis involved frequency and percentage analysis, cross-tabulation, Independent sample t-test, One-way ANOVA, and Pearson's correlation analysis. The results revealed that a majority of participants demonstrated moderate to high levels of social media dependency and Instagram addiction. Furthermore, the study found variations in social media dependency and Instagram addiction based on factors such as gender, region, and locality of residence. It was also discovered that Instagram addiction showed a significant positive correlation with social media dependency. These findings emphasize the necessity for targeted interventions to address social media addiction and its impact on the mental health and overall well-being of young adults in Karnataka.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://redfame.com/journal/index.php/smc/article/download/6102/6199 (application/pdf)
https://redfame.com/journal/index.php/smc/article/view/6102 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rfa:smcjnl:v:11:y:2023:i:6:p:72-79

Access Statistics for this article

More articles in Studies in Media and Communication from Redfame publishing Contact information at EDIRC.
Bibliographic data for series maintained by Redfame publishing ().