A Systematic Literature Review of Localization Strategies of the Global Format Reality TV in China in the Past Decade (2012-2022)

Xiaomeng Zhang, Nurul Ain Mohd Hasan, Hani Salwah Yaakup and Ng Chwee Fang

Studies in Media and Communication, 2023, vol. 11, issue 7, 14-28

Abstract: The past few decades have witnessed the popularity of global format reality TV programs in China, paralleled by a growing academic interest in comprehending the process of localizing these format programs. However, the existing literature on the subject comprises diverse and fragmented selected cases, revealing a research gap in terms of a systematic exploration and comprehensive review of the adaptation process of format television programs in China. This study employs a systematic literature review to examine the localization of format reality shows in China over the past decades. It aims to provide practical strategies for format programs to enter the Chinese media market and identify the gaps in this area. The general research question is what strategies have been used to adapt format reality shows in China. A total of 40 articles from CNKI, Google Scholar, and Scopus are selected for qualitative synthesis. The findings indicate that the localization of format reality TV need to incorporate more local elements to enter the Chinese media market due to the cultural differences and the strict regulation from the State Administration of Radio, Film, and Television of the People’s Republic of China (SARFT). Further research should investigate the impact of SARFT’s regulations on format programs and the subsequent shift towards local production in China.

Date: 2023
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