Language as a Communication Tool for Maximum Participation in Municipalities: Lessons from Moqhaka Local Municipality, South Africa

Aaron Mnguni and Sephiri David Hlohlolo

Studies in Media and Communication, 2024, vol. 12, issue 4, 132-139

Abstract: This study attempts to accent the momentousness of public participation as an essential element of successful good local governance in the Republic of South Africa. Public participation is a fundamental dimension of democracy and an important factor in the deepening of democratic process. In this study, a total of 283 literate and semi-literate residents from the Moqhaka Local Municipality (comprising Kroonstad, Viljoenskroon and Steynsrus) participated in a purposive non-probability sampling exercise. Questionnaires were given to respondents following the population sizes, where Kroonstad (150 respondents) being the largest, followed by Viljoenskroon (80 respondents), and lastly, Steynsrus (53 respondents). The results showed overwhelmingly that both literate and semi-literate members of the Municipality strongly suggest that the use of African languages, in this case Sesotho is crucial for democracy to thrive. This paper intended to revitalise and encourage public participation at South African local municipalities, and to help minimise protest actions where residents constantly demand better service delivery. This has been true with the low voter turnout rate during the November 2021 local government elections. Local municipalities in South Africa are facing a huge task of advocating the involvement of communities and community organisations in local government. Language of communication is thus important in achieving this.

Date: 2024
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