Decisionmakers’ Assessment of Science Communication and Scientific Media Coverage. A Qualitative Study Focussing on Materials Science

Dumitrita D. Voicu

Studies in Media and Communication, 2025, vol. 13, issue 1, 163-179

Abstract: Science communication and media coverage of scientific topics have been extensively researched over the past few decades, yet gaps remain in terms of focus areas and study design. Here I examine the case of materials science based on data from 22 semi-standardised interviews with experts from the political-administrative field as well as from science and industry. Materials science plays a key role in the development towards a sustainable future and its public perception today might impact science policy. Therefore, I analyse how German decisionmakers position themselves towards science communication and what their views are on the media portrayal of materials science. Their main argument for enhancing communication practices is the maintenance of democracy and support for scientific work, which implies empowering the lay public to enter into a dialogue with scientists in the field, as postulated by the dialogue model. Most respondents are critical of the media coverage of science topics, though they acknowledge its role in shaping public opinion and, to some extent, influencing policymakers' agendas. However, the impact arises from the interplay of various factors, and direct media influence on decision-making processes is perceived only in particular situations.

Date: 2025
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