The Impact of Instagram on Turkish University Students’ Attitudes toward Political Parties

Omar Suleiman Saleh Malkawi

Studies in Media and Communication, 2025, vol. 13, issue 1, 206-217

Abstract: This study sought to find out the nature of the effects of the Instagram platform in forming the attitudes of Turkish university students towards political parties in Turkey. In addition, the study aimed to find out the motives and reasons for students' follow-up to the Instagram platform. To achieve the goal of the study, the researcher relied on descriptive studies, and within their framework, he used the survey method, through the application of the method of surveying the public with the sample. He distributed the electronic questionnaire to the study sample, which numbered (408) Turkish university students according to the appropriate sample method. The study reached a set of results, the most important of which were the following- Most Turkish students use Instagram for more than three hours a day and the main reason for following Instagram is that it is first- "easy to use" and then "characterized by multimedia (photos, videos and audio). The study also found that the most digital technology that contributed to the formation of Turkish university students' attitudes towards political parties was (Stories) technology followed by Live Video technology. As for the effects of the Instagram knowledge platform, it was an answer that contributed to my knowledge of the role played by political parties. "It is the highest and the emotional effects were an answer that increased my conviction of the importance and role of political parties." As for the behavioral effects, "supporting some parties and standing by them and supporting them" was the highest among the answers. The study also found a low-level positive relationship (r=.206**) between the attitudes of Turkish university students towards political parties and the effects of the Instagram platform in general, where (P<0.05), in addition to a low-level positive relationship (r=.144**) between the attitudes of Turkish university students towards political parties and the digital technologies of the Instagram platform, where (P<0.05).

Date: 2025
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