External Communication of Costume Culture in Chinese Film and Television Works

Chong Pan and Farideh Alizadeh

Studies in Media and Communication, 2025, vol. 13, issue 1, 31-40

Abstract: In the context of new media, the speed of external dissemination of Chinese film and television works has been accelerating, and the effect has become more obvious. At the same time, the external communication of film and television costume culture has also increased in development. Referring to the relevant principles of communication and film and television studies, this article analyses the development of new media employing literature and textual analyses. This study expounds on the development and communication of Chinese film and television series and the process, status, value and strategy of the external communication of film and television costume culture. This article summarizes the problems of external communication of costume culture in film and television works under the vision of new media and proffers suggestions for improvement, which will provide a reference for creating film and television dramas and the communication of film and television costumes in the future.

Date: 2025
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