The Development of Cloud-Powered Interactive Multimedia Using Digital Storytelling Techniques on the 350th Anniversary of the Mission of Siam

Sarawut Mungsoongnern, Athcha Chuenboon, Nareerat Kitiarasa, Manowut Jiradilok, Saranyu Pongprasertsin, Chayarat Boonputtikorn and Vitsanu Nittayathammakul

Studies in Media and Communication, 2025, vol. 13, issue 1, 353-365

Abstract: The objectives of this research were to (1) develop cloud-powered interactive multimedia using digital storytelling techniques to commemorate the 350th anniversary of the Mission of Siam, (2) compare participants' levels of comprehension before and after interacting with the developed multimedia, and (3) evaluate participants' satisfaction with the multimedia. The ADDIE model was employed as the framework for both the development and evaluation processes. The sample consisted of 600 undergraduate students from St. Louis College during the 2023 academic year. Data were analyzed using descriptive statistics, and a dependent t-test was conducted to determine differences in comprehension levels between the pre- and post-engagement periods. The research findings revealed that- (1) The developed cloud-powered interactive multimedia consisted of three episodes organized into a dedicated playlist on the YouTube platform, utilizing YouTube’s Media Symbol System to incorporate essential features such as symbolic formats (e.g., Play/Pause buttons, Like and Subscribe buttons, Notification Bell), visual and auditory content (including texts, graphics, images, animations, and audio elements), tags and descriptions for enhanced discoverability, a language and subtitling system to accommodate diverse audiences, and social connectivity through comments, likes, and shares; (2) Content experts rated the multimedia quality as acceptable, while media experts rated it as highly acceptable; (3) The preliminary tryout yielded an effectiveness index (E.I.) of 0.53; (4) Participants' comprehension of the Mission of Siam significantly improved after interacting with the multimedia (p < .05); (5) Participants expressed a high level of satisfaction, with an average rating of 4.20 and a standard deviation of 0.71.

Date: 2025
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