Research Progress on Digital Reading Behavior: A Bibliometric Study

Yang Yang, Hamedi Mohd Adnan and Muhammad Naeem Javed

Studies in Media and Communication, 2025, vol. 13, issue 1, 393-409

Abstract: Digital reading uses a screen as the primary medium for reading, distinguishing it from traditional paper-based reading. About 5.2 billion people worldwide use electronic devices to connect to the Internet, which has become the basis for the development of digital reading. Although there are currently bibliometric studies on digital reading and digital literacy, there is still a lack of information regarding digital reading behavior. This study employs VOSviewer software to conduct an in-depth bibliometric analysis using the Web of Science database, following the PRISMA guidelines for literature review studies. Drawing on 312 articles as research data, the study identified Chen as the leading researcher in digital reading behavior, as a result of publication volume, the number of references, and citation impact. China and the UNITED STATES are the most frequently cited countries on digital reading behavior. The Electronic Library, Computers & Education, and Frontiers in Psychology are the top three journals regarding productivity and references in works related to digital reading behavior. Extant research mainly focuses on four primary topics- digital reading literacy based on meta-cognitive strategies, the effect of information and communication technology on digital reading performance, digital reading intentions under the technology acceptance model, and digital reading strategy optimization with eye-tracking technology. This bibliometric analysis provides a nuanced understanding of the research landscape on digital reading behaviors, offering new insights within the existing literature through a comprehensive examination of researchers, publications, and critical themes.

Date: 2025
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