The Role of Technological Media, Knowledge Sharing, and Organizational Culture in Promoting Sustainable Development in the Workplace: A Structural Equation Modeling Approach

R. Agoes Kamaroellah and Moh. Muhlis Anwar

Studies in Media and Communication, 2025, vol. 13, issue 1, 410-420

Abstract: This study investigates the interconnected roles of technological media (TM), knowledge sharing (KS), and organizational culture (OC) in driving sustainable development (SD) within organizations. Data were gathered from workers in several major Indonesian cities using a survey-based method, and 356 valid answers were examined using partial least squares structural equation modeling (PLS-SEM). The results show that while technological media does not directly influence sustainable development, it significantly enhances knowledge sharing and organizational culture, which, in turn, positively impact sustainable development initiatives. The study emphasizes the significance of organizational culture in influencing sustainability results and the function of knowledge exchange as a major mediator in the interaction between technological media and sustainable development, suggesting that organizations must foster a culture of collaboration and sustainability to achieve long-term success. The results offer valuable insights for managers and policymakers seeking to integrate digital tools and foster organizational culture to support sustainability in the workplace.

Date: 2025
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