Contextualizing the Links Between Digital Leadership, Creative Self-Efficacy and Innovation Performance

Bülent Çetinkaya and Lütfi Sürücü

Studies in Media and Communication, 2025, vol. 13, issue 4, 30-42

Abstract: Innovation has become a critical aspect of organisational success, and understanding the factors that influence it is paramount. Leaders are crucial within organisations because they are responsible for selecting, providing for, and influencing one or more followers. Different leadership styles, starting with the traditional one that is centred on controlling, competitive, and aggressive concepts, are brought out by the always-changing period. Digital leadership has a significant impact on prompting and shaping innovation and performance within organisations. The sample was drawn from a population of employees working in a manufacturing company in Turkey. Convenience sampling techniques were utilised. SPSS was used for data analysis. Descriptive, correlation and regression analyses were conducted. The variables employed in this study were digital leadership, creative self-efficacy, and innovation performance. The result indicates that digital leadership has a significant positive effect on creative self-efficacy and innovation performance. Creative self-efficacy was found to have a significant positive effect on innovation performance. Creative self-efficacy has a significant mediation effect on the link between digital leadership and innovation performance. Leaders must embrace digital leadership qualities to create an environment that empowers individuals with creative self-efficacy, thereby fostering a culture of innovation. As organisations navigate the complexities of the digital frontier, understanding and harnessing these interconnected elements will be instrumental in ensuring sustained success and competitiveness in an ever-evolving business landscape.

Date: 2025
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