Creating Buzz by Using Media to Make School Gardens Communication Happen

Hara Giannakopoulou and Constantina Skanavis

Studies in Media and Communication, 2014, vol. 2, issue 2, 36-48

Abstract: This study focuses on the Greek media¡¯s active involvement and comprehension of the environmental education area, paying special attention to school gardens. The infiltration of gardens in Greek schools is still in the early stages, due to limited infrastructure. A small portion of the Greek society is aware of their existence and the associated benefits of school gardens to the promotion of a quality everyday life. The importance of the environmental maintenance is heavily stressed, giving examples of human environmental activities that need to be publicized and replicated. The history behind the school gardens¡¯ movement is presented as well as their multilevel significance in a holistic education for youth everywhere. The role of media around the globe on the promotion of health, nutrition and wellbeing in general, is emphasized. The analysis of this study¡¯s results, points out the need for Greek journalists to invest further in the shaping of responsible environmental behavior. Media should also support environmental education activities, which take place in the Greek schools, by making them publically known. School gardens present an excellent case scenario for media¡¯s pro environmental share of responsibility.

Keywords: school gardens; environmental education; media; environmental behavior (search for similar items in EconPapers)
Date: 2014
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