Effects of Self-presentation and Social Media Use in Attainment of Beauty Ideals

Rebecca K Britt

Studies in Media and Communication, 2015, vol. 3, issue 1, 79-88

Abstract: The Hyperpersonal Model and the Theory of Planned Behavior were integrated to explore self-esteem and use of beauty-related content on social media sites. A multiple regression model tested the relationship between beauty related social media use, enjoyment and self-esteem. Results indicate that participants who reported frequent use of beauty-based social media contents had higher self-esteem and greater engagement with online content. Implications and suggestions for research lines are offered.

Keywords: hyperpersonal model; theory of planned behavior; social media use; self-presentation; self-esteem (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rfa:smcjnl:v:3:y:2015:i:1:p:79-88

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