Can We Keep Independent Hip-Hop Lowkey?: Using Content Analysis to Analyze Glocalization in Lowkey¡¯s Lyrics

Christopher Vito

Studies in Media and Communication, 2015, vol. 3, issue 2, 109-116

Abstract: Despite much literature on glocalization, independent hip-hop artist Lowkey has yet to be studied for his contributions to UK hip-hop. Through content analysis, this article examines Lowkey¡¯s lyrics to demonstrate how the process of glocalization is used to appropriate US hip-hop culture to address salient social issues both within the context of UK hip-hop culture and globally. Utilizing this approach, this article uncovers three themes: 1) addressing issues of capitalism both locally and globally, 2) expounding upon the notion of false consciousness and how it disproportionately hurts the masses, and 3) utilizing independent UK hip-hop to promote ideas of social change and revolution.

Keywords: lowkey; independent hip-hop; glocalization; capitalism; hegemony (search for similar items in EconPapers)
Date: 2015
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