Meter for the Quantitative Analysis of Newspaper Sport Material

Antti Laine

Studies in Media and Communication, 2016, vol. 4, issue 2, 44-53

Abstract: This article presents a meter for the quantitative analysis of newspaper sport material. The meter makes it possible to measure and classify newspaper sport material in detail. The meter has three levels. The selected level depends on the research purpose and desired measurement accuracy. Measurement can focus on a certain level, or all levels can be used together. Individual variables can also be utilized at a certain level. The three levels with respective level units of observation are: 1) articles, photos, and graphics; 2) sets of articles; and 3) sets of data materials. The use of each level is presented in the article. The article also contains a summary of the newspaper sport material analysis form and an online link to the whole newspaper sport material analysis form, which is published as a supplementary file in SMC webpages. Reliability of the meter has been tested using test subjects. The test indicates that the meter is well-suited for measuring, classifying, and analyzing newspaper sport material; however, due to particularity and comprehensiveness, use of the meter requires meticulous familiarization and focus on the measurement and coding work.

Keywords: newspaper; sport material; quantitative content analysis; meter; measurement (search for similar items in EconPapers)
Date: 2016
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