THE EFFECT OF SOCIAL MEDIA USE AND SELF-PROMOTION ON TRAVEL PHOTO SHARING

Şükran Karaca (), Murat Kemerci̇ () and Züleyhan Baran ()
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Şükran Karaca: Sivas Cumhuriyet Üniversitesi
Murat Kemerci̇: Sivas Cumhuriyet Üniversitesi
Züleyhan Baran: Düzce Üniversitesi

Academic Review of Humanities and Social Sciences, 2022, vol. 5, issue 1, 92-104

Abstract: Tourism is a social activity that enables people to communicate with each other. With the development of technology and communication tools, the way of communicating has also changed. Especially the emergence of smart technologies has allowed the development of social media platforms and people to share their touristic activities instantly. In this context, the aim of the study is to examine the effect of social media use and selfpromotion on sharing travel photos. Within the scope of the study, data were obtained from 339 people by online survey technique. Confirmatory factor analysis and path analysis were used through the AMOS program in the analysis of the data. As a result of the analysis, selfpromotion of social media usage and according to the research results it has been determined that social media usage has a positive effect on selfpromotion and travel photo sharing and selfpromotion has a positive effect on travel photography promotion. In line with the results obtained, various suggestions have been made to develop actionable strategies for the tourism industry.

Keywords: photo sharing; travel; social media; self promotion (search for similar items in EconPapers)
Date: 2022
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