Changing the media landscape in India under the Modi government: a case study based on the Narrative Policy Framework

Saroj Kumar Aryal () and Simant Shankar Bharti ()
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Saroj Kumar Aryal: University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland
Simant Shankar Bharti: University of Warsaw, Faculty of Political Science and International Studies, Warsaw, Poland

Studia z Polityki Publicznej / Public Policy Studies, 2022, vol. 9, issue 3, 18

Abstract: After the emergence of "new media," propaganda and so-called "alternative facts" are some of the main tools that have been used by governments, individuals, or interest groups to recalibrate the narration of certain information. By using the basic storytelling methods, the Narrative Policy Framework (NPF) allows policymakers to use the media to spread the newer dynamics of narration. Since 2014, after the Bharatiya Janata Party (BJP) came to power, the government has constantly been using narration through the state-funded media that have changed the overall media landscape in the country. Thus, using the NPF, this research aims to perform a media content analysis of India and discuss the changing media landscape of the nation. To prove the argument, the article provides various empirical examples and facts (from India) which are changing the narrative among the public and the ruling party's pursuit of its political aims by radical change in public policy.

Keywords: Narrative Policy Framework; Indian media; media landscape; Modi government; right-wing media (search for similar items in EconPapers)
JEL-codes: D72 H59 L82 (search for similar items in EconPapers)
Date: 2022
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