The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?

Amy Yeo Chu May () and Eyva Lim Koon Hui Lim Koon Hui
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Amy Yeo Chu May: Tunku Abdul Rahman (TAR) University College, Faculty of Accountancy, Finance and Business
Eyva Lim Koon Hui Lim Koon Hui: Tunku Abdul Rahman (TAR) University College, Faculty of Accountancy, Finance and Business

Studia z Polityki Publicznej / Public Policy Studies, 2023, vol. 10, issue 1, 32

Abstract: The synergies between rapid information technology (IT) development and the shifting paradigms of economic transactions have led to the emergence of digital entrepreneurship. This study aims to investigate potential precursors affecting the intention of final-year business students to engage in digital entrepreneurship. This research was examining the IT acceptance among the business students by employing two tailored technology acceptance models based on the theory of planned behavior and theory of reasoned action models. A sample of 302 respondents were analyzed using SPSS and Smart-PLS. The results revealed that fresh graduates’ intentions to engage in digital entrepreneurship were significantly influenced by their own attitudes towards IT. The study also reaffirmed that the dimensions of I. Ajzen’s theory of planned behavior model, including attitude towards IT, perceived usefulness, perceived ease of use, subjective norms except perceived risk have a “direct effect” on undergraduates’ interest in an Internet-based business model. Although the results have contributed to filling the paucity of the empirical research in digital entrepreneurship, particularly in the Asian region, the availability of information technology, government resources and support to affect digital usage and behavior are not to be underestimated.

Keywords: digital entrepreneurship; final-year undergraduate; theory of planned behaviour; perceived risk; Malaysia; final-year undergraduate; digital entrepreneurship; theory of planned behavior; perceived risk (search for similar items in EconPapers)
JEL-codes: L26 L53 L86 O38 (search for similar items in EconPapers)
Date: 2023
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