To recommend or to regret the choice? Factors explaining student loyalty: evidence from the Catalan university system

Jasmina Berbegal-Mirabent, Josep Llach, Frederic Marimon and Marta Mas-Machuca
Additional contact information
Josep Llach: Universitat de Girona, Postal: Girona, Spain
Frederic Marimon: Universitat Internacional de Catalunya, Spain, Postal: Barcelona, Spain
Marta Mas-Machuca: Universitat Internacional de Catalunya, Spain, Postal: Barcelona, Spain

TEC Empresarial, 2020, vol. 14, issue 2, 2-17

Abstract: This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. Data come from the Satisfaction Graduate Survey elaborated by the Catalan University Quality Assurance Agency. A total of 2,557 questionnaires were collected. Results reveal that satisfaction is a key determinant of loyalty. Other factors that explain students’ loyalty are entrance marks and academic preferences (university and academic degree). Also, a further examination of the students’ profiles reveals that three different groups can be identified: loyal and satisfied students who did not enrolled in their most preferred academic option (first choice), unsatisfied students, and a group of loyal and satisfied students. Implications for policy and practice are discussed.

Keywords: Higher education; loyalty; satisfaction; graduates; enrolment (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.18845/te.v14i2.5091 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:tecemp:2006

Access Statistics for this article

TEC Empresarial is currently edited by Juan Carlos Leiva

More articles in TEC Empresarial from School of Business, Costa Rica Institute of Technology (ITCR) Cartago; Costa Rica, TEC Empresarial ISSN: 1659-3359. Contact information at EDIRC.
Bibliographic data for series maintained by Esteban Lafuente ().