Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects

Judith Cavazos-Arroyo () and José Luis Zapata-Sánchez ()
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Judith Cavazos-Arroyo: Universidad Popular Autónoma del Estado de Puebla, Mexico
José Luis Zapata-Sánchez: Universidad Autónoma del Estado de Quintana Roo, Mexico

TEC Empresarial, 2025, vol. 19, issue 1, 106-123

Abstract: Consumers are increasingly interested in second-hand clothing. This research analyzes how perceived benefits and risks influence the perceived value of second-hand clothing. In addition, we analyze the impact of perceived value on trust and recommendations to wear second-hand clothing. The empirical application uses structural equation modeling on a sample of 310 centennial consumers of second-hand clothing in Chetumal, Mexico. The results show that perceived benefits positively influence the perceived value of second-hand clothing, whereas perceived risks do not affect perceived value. Perceived value positively influences trust, and trust has a positive impact on consumer recommendations to wear second-hand clothing. The main findings suggest that the benefits perceived by consumers are an antecedent of the perceived value of second-hand clothing.

Keywords: Perceived benefits and risks; Perceived value; Trust; Recommendation; Second-hand clothing (search for similar items in EconPapers)
Date: 2025
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