Discriminant Analysis of the Abilities of Public Marketing Specialists

Adriana Grigorescu () and Constantin Bob ()
Additional contact information
Constantin Bob: AES Bucharest, Faculty of Commerce, Bucharest, Romania

Journal for Economic Forecasting, 2011, issue 4, 68-78

Abstract: The education and selection of the public marketing specialists is a new challenge that has to be met, due to the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why first we compare the skills required from the marketing specialist in the private sector that could be applied to the public one. This research aims to obtain an evaluation mechanism of the abilities of public marketing specialists using the discriminant analysis. We used a data base of 905 subjects, which provided a hierarchy of 14 considered abilities. The result is a discriminant equation that could be used to calculate personal indices and two reference values utilizable by the decision makers to place the subject in a certain class.

Keywords: public marketing; abilities; discriminant analysis; decision makers (search for similar items in EconPapers)
JEL-codes: M10 M31 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Related works:
Working Paper: Discriminant Analysis for the Abilities of Public Marketing Specialist s (2010)
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