Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence

Da Huo (), Yan Chen (), Ken Hung (), Rihui Ouyang (), Baowen Sun () and Yinghui Cai ()
Additional contact information
Da Huo: School of International Trade and Economics, associate at China Center of Internet Economy, Central University of Finance and Economics, No. 39, South College Road, Haidian District, Beijing, China, 100081.
Yan Chen: School of Economics and Management, Beijing University of Posts and Telecommunications, No 10, Xitucheng Road, Haidian District, Beijing, China, 100876.
Ken Hung: A.R. Sanchez School of Business, Texas A&M International University, 5201 University Boulevard, Laredo, Texas, U.S. A, 78041.
Rihui Ouyang: China Center of Internet Economy, Central University of Finance and Economics, No. 39, South College Road, Haidian District, Beijing, China, 100081.
Baowen Sun: China Center of Internet Economy, Central University of Finance and Economics, No. 39, South College Road, Haidian District, Beijing, China, 100081.
Yinghui Cai: School of Law, Beijing Institute of Technology, No. 5, South Zhong Guan Cun Street, Haidian District, Beijing, China, 100081.

Journal for Economic Forecasting, 2019, issue 2, 166-179

Abstract: The development of the E-business market has greatly encouraged the companies to be involved in online competition. Quality management has therefore become an important issue for the E-business companies in digital economy. The quality management on the E- business market can be helpful for the development of fair market competition, and is also of a great necessity for the improvement of brand equity and core competitiveness of the E- business companies. This paper investigates the ecological network in quality management based on information provided by quality management cases. The research further reveals the dynamic market structure of the competition between the certified products and the falsely branded products. The mutation algorithm is performed to identify the key nodes of cases involved in the ecological network of quality management issues on the E-business market. The ant colony optimization is further performed to control and regulate the key nodes in quality management on the E-business market. This research offers support to quality management of E-business based on ecological network by using artificial intelligence in digital economy and digital trade.

Keywords: E-business; quality management; ecological network; artificial intelligence (search for similar items in EconPapers)
JEL-codes: F23 L15 L81 M31 (search for similar items in EconPapers)
Date: 2019
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