AUDIENCE`S PERCEPTIONS ON ROMANIAN CULTURAL EVENTS AND URBAN DEVELOPMENT - A COMPARATIVE ANALYSIS IN THE CONTEXT OF THE COVID-19 PANDEMIC

Ruxandra Popescu, Ovidiu-Iulian Bunea (), Elena-Cătălina Mazilu () and Georgiana-Alexandra Medintu ()
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Ovidiu-Iulian Bunea: Bucharest University of Economic Studies, Romania
Elena-Cătălina Mazilu: Bucharest University of Economic Studies, Romania
Georgiana-Alexandra Medintu: Bucharest University of Economic Studies, Romania

APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, 2021, vol. 2, issue 3, 5-17

Abstract: The global Coronavirus pandemic has affected many aspects of social life, with large gatherings being banned or limited, which meant that major cultural events have suffered, some being canceled, others being moved online. The third category of events took place under the conditions of the new normal with severe restrictions in order to ensure the safety of participants in terms of health. This study analyzed the way in which major cultural events in Romania were affected by the pandemic, such as the Art Safari Festival, the George Enescu Festival or the Sibiu International Theater Festival, but also how the public's perception of these events may have changed as a result of the decision of the organizers to keep them under the conditions of the new normal. The results of the study in the context of the COVID-19 pandemic show that the participants in the cultural events perceive that the three analyzed festivals contribute to a large extent to the urban development of the host cities, while their notoriety represents the main weakness.

Keywords: cultural events; urban development; COVID-19; festivals (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rom:arasju:v:2:y:2021:i:3:p:5-17

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